Scottish seaweed business Shore has won a listing with Asda for all four flavours of its locally harvested Seaweed Chips.
Wick-based Shore started in 2020, with a mission to make seaweed a leading sustainable food of the future. Since then, it has become a multi-award-winning business, including two Great Taste Awards.
All seaweed used in Shore products has been sustainably hand harvested and cut on the coastline around Wick in the Scottish Highlands. Around 50,000 packets of the four flavours from the range will be available in 62 Asda Scotland stores: Sweet Sriracha, Peking Duck, Lightly Salted and Smoky Barbecue.
Keith Paterson, founder of Shore, said the listing was a huge opportunity to get the brand in front of new customers.
He added: “Our crisp range is so unique because seaweed already has a naturally salty, umami flavour which we were able to build on to deliver a truly great tasting snack which has the additional benefits of being lower in fat and sodium, and delivers great nutritional boosts such as iodine, fibre and antioxidants.
“The seaweed we harvest from Wick requires zero input to grow, so no fertiliser, feed or fresh water is used, making it one of the most sustainable food options available. We can’t wait to hear what Asda customers think of the range.”
Ashley Connolly, Local Buying Manager for Asda Scotland, added: “The innovation of local suppliers in Scotland is incredible and Shore is no exception. We’re thrilled to be able to offer a sustainable, plant-based option to our customers for a great tasting snack on-the-go, with added health benefits.”
