Forever Edinburgh, the city’s dedicated destination marketing brand, is partnering with tourism businesses in Scotland’s capital to launch the ‘Meet Edinburgh’s Makers’ series, showcasing the creativity and craftsmanship of Edinburgh’s local producers.
Part of the city’s ‘Experience the Beauty’ visitor campaign, the series celebrates the businesses at the heart of Edinburgh’s visitor economy, starting with the distilling and brewing sector.
Featured producers include Holyrood Distillery, known for its diverse range of whiskies and rum; sustainability champions Port of Leith Distillery, the UK’s first vertical distillery; Summerhall Distillery, celebrated for its inventive gin flavours; Secret Garden Distillery, which embraces a ‘seed to sip’ ethos with seasonal botanicals; and Vault City, known for brewing innovative sour beers using real fruit.
Interviews with key makers are now live on Forever Edinburgh’s website, alongside a brand-new Brewers and Distillers Map showcasing over 60 businesses across the whole city. This guide invites visitors to discover the spirit of Edinburgh, featuring bars, pubs, pop-ups, retailers and distilleries, all easily accessible by foot or sustainable travel options, including bus and tram.
The Brewers and Distillers Map will be featured on the Forever Edinburgh website, The Official Guide to Edinburgh, and promoted through digital channels.
Callum Rae, distillery manager at Holyrood Distillery, commented: “This campaign will bring more people through our doors and give them a chance to explore the great drinks Edinburgh has to offer. We’re delighted to be listed alongside other local brands and share in celebrating Edinburgh evolving from being the heart of Scotland to embodying its spirit as well.”
