A business accelerator competition which assists emerging drinks companies in their start-up journey has launched its third year and is now open for entries.
In-Drinks Catalyst offers an opportunity for new UK-produced alcoholic and non-alcoholic drinks brands to receive business advice, publicity and networking.
The initiative is inviting new drinks brands to participate for free in the trade show In-Drinks Glasgow, which will take place from Wednesday 5 to Thursday 6 March 2025 at the SEC.
Eligible drinks businesses must have been trading for three years or less and are encouraged to compete for the top prize of a year’s worth of business mentoring, networking opportunities and introductions within the drinks sector aimed at fuelling their business growth.
A panel of expert judges will select 10 finalists across a range of drinks categories to receive free exhibition space at In-Drinks Glasgow 2025. This will provide an opportunity to connect with suppliers and influential professionals across the drinks sector and the chance to build relationships and partnerships that could boost their business growth.
Two overall winners will be selected at the show following their presentation to judges at the event.
Last year’s In-Drinks Catalyst winner in the alcohol category, Lonkero, has propelled its business forward and its long gin is now available in 33 locations across the UK.
In-Drinks Glasgow 2025 is chaired by Paul Crawford, founder of Panther M*lk, which won the first ever In-Drinks Catalyst competition in 2023.
He commented: “Winning the In-Drinks Catalyst Competition for UK Start-Up Drinks Company of the Year 2023 (Alcohol) gave us industry credibility and access to expert advice, directly resulting in investment for Panther M*lk. It is a fantastic competition that not only provides access to drinks experts but also puts you in front of potential new customers. I recommend entering if you want to take your drinks business to the next level.”
Entrants have until Monday 20 January 2025 to submit a short, written entry online and sample product for the judging panel to assess.
