Highland Park has named bartender Michael McLellan as its UK national brand ambassador.
Mike started his career in Edinburgh’s cocktail bars before moving via Newcastle to London, where he was head bartender at cocktail and steak restaurant Hawksmoor Spitalfields before moving to the East London speakeasy Happiness Forgets.
He will be responsible for advocating for Highland Park’s products and increasing brand awareness in the UK, helping both the on- and off-trades discover Highland Park’s whiskies, leading whisky tastings, and attending trade shows, seminars, and workshops. As the face of Highland Park in the UK, he is also responsible for bringing the brand to life in the minds of consumers.
His appointment comes as Highland Park embarks on a transformation journey, refreshing its take on authenticity and meaning, and renewing its brand values and aspirations.
Michael McLellan commented: “I am hugely proud to be the ambassador for such a distinguished and historic brand. I have been utterly fascinated with whisky since I first stepped behind a bar. From the way it connects us to our traditions and history to the immense value it holds in shared rituals of kinship, bringing people together both at times of celebration and commiseration.
“I look forward to working with the Highland Park team to create an inspiring advocacy platform which will champion Highland Park’s Orkney home whilst highlighting the creativity, bravery, and progressive nature of the Island’s community. We have lots planned for 2024, and it will be an exciting year.”
