A bakery in Peterhead has reinvented a much-loved North East delicacy, the buttery, in response to changing consumer concerns around health.
Hame Bakery has reformulated its original buttery recipe to create a new product with 73% less saturated fat and 91% less salt than the original, making a huge difference to the product’s nutritional content.
This reformulation was enabled by funding from the Healthier Bakery Fund, an initiative from Food and Drink Federation Scotland and Food Standards Scotland to help Scottish bakery businesses make their products healthier.
Butteries are traditionally made with flour, yeast, salt, and a large amount of lard/fat. But, as time moves on, this beloved bake has fallen out of favour with young people.
“There’s no question that butteries are very high in fat and salt, and we’ve found young people are more focused on their health,” explained Patrick Jackson, owner and baker at Hame Bakery.
“We used to make 50 tins of 12 dozen butteries just for our Saturday trade, but it has now fallen to about 20 tins, so we’ve seen a real shift which we’ve put down to an increased focus on health.”
Patrick said that Hame Bakery isn’t afraid to try new things to meet consumer aspirations, which helped inspire their Healthier Bakery Fund project.
“Our multi-seed bread is extremely popular and it has no added salt or sugar. So, we thought, why not create a buttery like this?”
The funding supported Patrick with the time and space to focus on recipe development – all of which has been done in-house.
“The main aim was to make a healthier buttery by incorporating wholegrain flour and more seeds, but we made real progress in reducing the fat,” he said.
“It was a lot of trial and error. I made multiple samples by simply going into major retailers and picking up different products and trialling the lighter fat alternatives.”
After finding a suitable substitute, Patrick has been able to produce some incredible results in the nutritional value of his healthier buttery. In addition to the reduction of salt and fat, dietary fibre has increased by 121%, and calories have been reduced by 24%.
“We’ve been selling our healthier butteries now since January and we make about 10 dozen each week. It’s not the same taste, but we have a lot of repeat customers and if it is helping with people’s diet, then that is great.”
