Aberdeen-based Fierce Beer has added a new Iron Brew flavour to its Beer Coolers range.
Bright orange in colour, Fierce Iron Brew (ABV 4.5%) is like Scotland’s other national drink in flavour. In fact, during a sampling session, one participant commented: “That tastes just like the juice, is that what you’ve actually poured us?”
It is available from 29 January in more than 180 Scotmid stores across Scotland.
Fierce Iron Brew joins the award-winning brewery’s Beer Coolers range as flagship beer. Other flavours in the range include Fierce Iced Tea, brewed with real tea leaves and a twist of lemon, and Fierce Lemonade, which is pink, hazy and crisp with a zesty citrus and tart raspberry taste.
The trio was inspired by global trends moving towards more accessible beverages, with a target market spanning both craft beer and RTD drinkers.
All three are made using pure Scottish water, malted barley, a hint of hops and specially selected flavourings. Lower in calories and carbs than a regular beer, they are also gluten free and vegan friendly.
Dave Grant, Fierce Beer founder and managing director, commented: “Picking Scotland’s favourite soft drink as our new Beer Cooler flavour seemed like the obvious choice. We have been trial testing, and the most recent batch of Iron Brew was very well received. That was when we knew we’d got it just right.”
