Equi’s has launched a trio of new flavours, with Strawberry Cheesecake, Pistachio Swirl, and Chocolate Hazelnut & Raspberry joining its list of more than 50 flavours.
The trio will be available from a number of ice cream parlours across Scotland, with Pistachio Swirl also hitting freezers in 50 Morrisons stores.
The Rutherglen-based ice cream maker revealed that its new Strawberry Cheesecake was the most complex to create, with its new product development team experimenting with 17 different types of cheesecake crumble to ensure the texture remained crunchy. Pistachio Swirl is made with 100% Italian pistachios and rippled with a rich pistachio cream, while the Chocolate Hazelnut & Raspberry flavour is made using a secret recipe directly from Italy.
The brand also unveiled a new logo, which features an illustration of Michaelangelo’s David sculpture but with an ice cream cone on its head in a nod to the traffic cone that adorns the Duke of Wellington statue in Glasgow city centre.
New-look packs will be landing in Morrisons, Asda and Co-op stores throughout the remainder of the year.
David Equi, owner of Equi’s Ice Cream, said: “We know our customers are always keen to try new and different things, so we’re thrilled to be launching three delicious new flavours – and we’ve given ourselves a makeover!
“We wanted our new look to reflect the pride we feel in both our Scottish and Italian heritage but also stay true to our fun, cheeky ethos that we’re known and loved for.”
