Health-conscious snack brand Bliss has announced the first supermarket listing of its newest product, Crispy Mallow bars, nationwide in Tesco stores and online.
To mark the occasion, Bliss distributed 13,000 product samples – and an undisclosed number of hugs from new brand ambassador and unicorn, Chris P Mallow – across the brand’s hometown of Glasgow.
The first Bliss product range to be HFSS (High in Fat, Salt, and Sugar) compliant, Crispy Mallow bars are gluten free, high in fibre and vegetarian friendly. With 70 calories, they contain 30% less sugar than similar competitor brands.
The Bliss brand is owned by Lightbody Ventures, an independent food creator which has previously made products for a number of global clients, including Disney, Weight Watchers and Hershey. Bliss is the company’s first non-white label product range.
The first Bliss Whip bars launched in 2019 and the brand is now valued at more than £12m RSV.
Neil Stewart, Managing Director of Lightbody Ventures, said: “Bliss bars have always been seen as a healthier alternative to chocolate and a guilt-free tasty indulgence by our customers. However, we wanted to do something a little different with Crispy Mallow, one that the whole family would enjoy. Challenging ourselves to create a product that was HFSS compliant, without compromising on taste or price point, became the proverbial unicorn in the room.
“It took a lot of work, but we’re thrilled with the results. Our Crispy Mallow and Crispy Chocolate Delight bars have received immense praise from our customers and securing that Tesco listing has been a longstanding ambition since we launched Bliss less than five years ago. We can’t wait to see where Bliss goes from here.”
Speaking about Chris P Mallow the unicorn, Neil continued: “We all absolutely love Chris P and it was a delight to see them out and about in Glasgow’s Central Station and Silverburn shopping centre enchanting the public and making everyone smile. We already have some exciting plans underway for Bliss this year and I’m sure Chris P will be back and bringing his magic.”
Bliss Crispy Mallow 95g (5x19g) is now available nationwide in Tesco stores, priced at £1.15. The wider Bliss product range can be found in selected retailers, including B&M, Iceland, Poundland and Home Bargains.
