Brown-Forman-owned Benriach has partnered with e-commerce provider Thirstie to launch a digital frontstore for US customers.
Benriach is the first brand within Brown-Forman’s spirits portfolio to have a branded online shopping experience in the U.S.
Based in Speyside, Benriach is part of Brown-Forman’s Single Malt Scotch Whisky family crafted under the guidance of Master Blender Rachel Barrie.
Benriach’s digital storefront is expected to enable U.S. customers to purchase the brand’s range of whiskies delivered or shipped directly to their homes.