Asda has launched its annual Food Drive in partnership with the Trussell Trust and is calling on customers in Scotland to donate essential food items in their nearest store.
The Food Drive aims to support food banks in the community and will take place in stores across Scotland which have a Community Champion, from 17 to 19 May.
Local charities and volunteers from food banks across the Trussell Trust network will visit Asda stores to share information about their community projects. Customers can choose to donate to the Food Drive by placing their items in collection points after the tills. Message boards and stickers will be displayed beside the most-needed items at food banks, as well as shopping list printouts that customers can use to tick off the essentials they donate.
All donations received during the weekend will be topped up by Asda by 20%.
Asda has had customer collection food trolleys in its stores since 2018, and in that time, its customers have donated the equivalent of over 14 million meals across the UK. Last year alone, generous Scots donated more than ever to the Food Drive: the equivalent of more than 219,231 additional meals.
Asda Better Starts Manager, Ashlee Couldwell, said: “People are experiencing food insecurity and struggling more than ever to afford the daily essentials we all need to get by, so foodbanks are playing a crucial part in helping communities up and down the country. As the demand for help from foodbanks increases every year, we’re hoping this Food Drive encourages a positive increase in donations.
“I am so thankful for the contributions made by our customers each year, and I’m always so proud that they wish to help the people in their communities who need the most support.”
