Aldi Scotland has announced a new deal with Pie Sports, which will see the supermarket become the first in the country to stock the Glasgow-based producer’s kebab pie.
The snack is filled with kebab meat, covered in a secret family recipe sauce, and encased in a flaky shortcrust puff pastry. The pies have already built a reputation among football fans, with stadiums around the country stocking them.
Now, hungry Scots will be able to tuck in at home – while stocks last. The pies will be sold in twin packs, as a Specialbuy, retailing at £2.79.
Pie Sports launched in 2020, after initially setting up a delivery service during the pandemic to meet the demand of locked-down football fans looking to replicate the matchday experience at home, with products including pies, pastries, and Bovril.
The company is a division of Pars Foods, a wholesale manufacturer headquartered in Glasgow. It was founded in 1998 by Brian Sarafilovic, the son of Branko Sarafilovic, who founded Pars Bakery in the 1950s.
Brian Sarafilovic, Managing Director at Pars Foods and Pie Sports, commented: “With my family’s background in baking and my background in butchery, we know how to craft the perfect pie. Customers can expect delicious, quality kebab meat with a kick thanks to the spicy sauce, a family recipe from one of our suppliers, sourced from their Turkish grandfather.”
Graham Nicolson, Regional Managing Director, Aldi Scotland, added: “This is a fantastic win for us right in time for Scotland’s moment at the Euros.
“Securing the deal with Pie Sports, as the first supermarket in the UK, is a testament to our buying team’s relationships with Scottish producers, as they continuously look to bring exciting, quality and affordable ranges to our shelves.”
