Aberdeenshire-based Benzies Produce will supply Asda with more than 500 tonnes of parsnips for its 62 Scottish stores.
Benzies has been Asda’s supplier of carrots in Scotland since 2008, providing the supermarket giant with four lines, ranging from 500g, 1kg and 1.5 kg packs, as well as loose carrots.
The new deal with Asda will see three additional lines of locally sourced parsnips added to Benzies’ portfolio, including 500g packs, loose parsnips and Just Essentials parsnips.
Founded in the early 1950s, Benzies Produce is a family-run farming business owned by Philip and Hazel Benzie, along with their stepson Charles. The business is now into its fourth generation, based in Turriff, and employs around 100 people specialising in growing and packaging Scottish root vegetables.
Philip Benzie said: “We’re absolutely thrilled to expand our partnership with Asda, as we now supply all core carrots and parsnips stocked across Asda Scotland stores. Everything we supply is locally grown, harvested and packed, so it’s fantastic to see such a large retailer supporting local farmers and in turn creating jobs for people in the area.
“This partnership also ensures Asda customers can enjoy the freshest of vegetables, as we send our carrots and parsnips straight to the Asda depots once we’ve packaged them in-house.
“We also have a wind turbine powering the site, which exports excess energy to the grid, promoting a more sustainable supply chain.”
