Asda has partnered with Scottish grower Peter Marshall & Co (Marshall Farms) to serve up over 3.5 million hand-picked Scottish cherries this summer.
The deal extends Asda’s five-year partnership with Marshall Farms through its supplier Scotty Brand, expanding from branded products to include own-label fresh fruit and adding an annual supply of three million cherries.
A family farming business based around Alyth, Marshall Farms is run by Rowan and Jennifer Marshall alongside Rowan’s parents, Meg and Pete. Pete’s grandfather, Hally Marshall, starting growing raspberries in his garden in in Alyth during the 1930s, and today the Marshall family farms around 1,300 acres of land around the Perthshire town.
Three pack sizes of Marshall Farms cherries will be available in around 160 Asda stores across the UK under its Extra Special and own-label lines: 250g, 300g and 500g.
Jennifer Marshall, owner and grower at Marshall Farms, said: “Cherries are amazing in Scotland because of the long light hours and cooler climate. Scottish cherries ripen slowly on the trees which increases sugar levels and quality, and we use the very best growing techniques and a range of varieties to ensure our farm can supply Asda with cherries late into the season.”
Ashley Connolly, Scotland Local Buying Manager at Asda said: “We’re thrilled to expand our partnership with the Marshall family growers through our trusted supplier, Scotty Brand. For over five years, we’ve collaborated with Scotty Brand on branded products, and we are excited to evolve this relationship to include own-label fresh fruit produce.
“This milestone, featuring locally grown cherries from Marshall Farms, underscores our commitment to supporting Scottish growers and offering our customers the finest local produce.”
