Lees of Scotland has launched new packaging for its teacakes and snowballs.
The Coatbridge-based confectioner said the new nostalgic design was created “to celebrate the brand’s rich heritage, honour its loyal customers, and celebrate its iconic sweet treats”.
The retro packaging, which features a new typeface for the brand combined with vintage graphics, comes alongside product reformulations which see a jammier teacake with an improved biscuit recipe and increased coconut coverage on snowballs.
Established in 1931, Lees became part of the Finsbury Food Group in 2023.
Donna O’Neill, senior brand manager at Finsbury, commented: “The launch of our new packaging marks an exciting time for Lees of Scotland as we continue to develop our range of products. We believe our new packaging will excite our retail partners and will help build on and reinforce our market position. Our aim is to grow the brand and become nationally recognised.
“The new design delivers standout and visibility, which in turn will benefit the category by attracting more customers.”
