Ayrshire-based Brownings the Bakers has kicked off Scotland’s Euro 2024 campaign by launching the country’s first official ‘Tartan Army Pie’.
Made with a traditional Scottish beef mince and tattie filling and a puff pastry top, Tartan Army Pies will hit shelves from 11 June in all 105 Aldi stores in Scotland, more than 100 Spar stores, selected Morrisons, and Brownings’ own six retail outlets in Ayrshire.
The pies will also be available online, with UK-wide delivery available in time for next week’s big game against Germany on 14 June.
Brownings currently holds the title of the Best Steak Pie in Scotland for its Kilmarnock Pie from the World Scotch Pie Championships. The family firm has twice been named World Scotch Pie Champions for their Scotch Pie, as well as British and Scottish Baker of the Year.
John Gall, Managing Director of Brownings the Bakers, said: “We’re really proud to be kicking off this year’s Euros with the launch of Scotland’s first official Tartan Army Pie.
“We wanted to create a showstopping pie that not only reflects the quality and heritage of our family craft bakers, but something that the nation could take to its heart as we support our national football team this summer.
“Our Tartan Army Pie has a traditional Scottish beef mince and tattie filling and delicious puff pastry top, which we hope will appeal to football fans and pie lovers across Scotland.”
Established in 1945, Brownings already has a strong link with Scottish football due to its award-winning steak-and-gravy Kilmarnock Pie. The company also sponsored Kilmarnock FC for three seasons.
