Perthshire-based butcher Simon Howie’s bestselling BBQ range has won a listing in Asda’s Scottish stores.
In addition to the Simon Howie Steak Burger that is stocked in Asda all year round, the range includes Spicy Nduja Style Pork Jumbo Dogs, Steak & Chorizo Style Burgers, Bourbon Steak Burgers, Pork & Chorizo Style Jumbo Dogs, Pork Jumbo Dogs, Bourbon Jumbo Dogs, Devil Dogs, and Black Label Aberdeen Angus Gastro Burgers – which won the Meat Product of the Year award at the 2023 Scotland Food and Drink Excellence Awards.
Steven Lynn, Commercial Director at Simon Howie said the range came in response to customers looking for BBQ products with big flavours.
He added: “We know our Jumbo Dogs are a must-have for many each summer and so we work hard to add popular flavours to the line-up to make sure there is something for everyone within the range.
“We’re delighted that Asda continues to support the Simon Howie brand in Scotland.”
Ashley Connolly, Asda’s Buying Manager for Scotland, commented: “The new BBQ lines from Simon Howie are a very welcomed addition to the products already listed by the supplier and come just in time as temperatures start to rise and the lighter nights have kicked in to get the BBQ season fired up.”
