Persie Distillery has launched Unbridled Gin as the latest in its Charity Collection, with £5 per bottle donated to World Horse Welfare.
The award-winning Glenshee-based family-owned spirit brand was drawn to the charity as it seeks to improve the lives of all horses, ponies, donkeys and mules. World Horse Welfare works to see all of these animals treated with respect, compassion and understanding.
Unsurprisingly, Unbridled Gin features horse-friendly ingredients such as green apples. It “celebrates the exhilarating experience of a good hack,” with top notes of fresh cut grass and apples, and heart notes of hay and sandalwood. The result is a spirit that “captures the warmth of the special bond between horse and rider”.
Customised bottles are also available with the option to feature a picture of an individual horse or horses on the back label.
Simon Fairclough, Persie’s distiller and managing director, commented: “It appeals to us that gin lovers can help to raise funds for animal welfare as they enjoy a snifter. After several years of sponsoring dog and cat charities it’s a perfect fit for us to team up with a global organisation that makes a big difference to horses’ lives. World Horse Welfare’s sterling work for horses, ponies, donkeys and mules is life-changing and we are proud to be a partner.”
Peter Rowbottom, director of fundraising at World Horse Welfare, said: “We are delighted to embark on this relationship with Persie Distillery – a company that is striving to build on its efforts to raise funds for animal welfare. We love the playful, horse-themed botanicals in this World Horse Welfare gin and, for anyone who enjoys a tipple, there is the added benefit of knowing it is helping horses desperately in need.”
