East Lothian-based cider producer Thistly Cross has won a competition to have its Scottish Fruits Cider made available at 179 Scotmid stores across Scotland from 27 April.
The promotional listing will run for three weeks to help Thistly Cross to extend its reach and brand awareness.
Thistly Cross Founder Peter Stuart said: “The promotional listing with Scotmid means a lot to us and our business.
“This partnership will open the door to new audiences and provide us with the opportunity to sell our product to customers directly in store.”
Scotmid Head of Local Sourcing Kirsty Carnegy added: “We are always looking for new ways to diversify and grow our Scottish product portfolio and were absolutely thrilled with the high quality of entries that we have received for the Scottish Favourites competition.
“Scotland truly has some of the best food and drink in the world and the calibre of local producers is continuing to grow year on year. Made with hand-picked strawberries, elderflowers and blackcurrants, this cider is Scottish to the core. We can’t wait to hear how much our customers love this delicious, locally produced product – massive congratulations to Thistly Cross!”
